Every Sunday, churches everywhere carve out a moment to talk about giving. But let’s be honest—sometimes that moment can feel a little awkward, routine, or even skipped over without much thought. What if, instead, it became one of the most meaningful parts of your entire service?

When it’s done well, the giving moment isn’t just an announcement about money—it’s a powerful opportunity to disciple your church family, share vision, and inspire joyful, heartfelt generosity.

Church leaders talk about financial matters all the time, and it is not uncommon for these conversations to be focused primarily on the progress toward your giving goals. For an effective financial stewardship strategy that starts at the top, expand your financial discussions to include the topics that affect your givers.

Strong giving culture begins with honest leadership conversations. Explore three topics that build trust, measure health, and improve the giving experience.

Until the introduction of online giving, givers weren’t really thanked for their donations to their church. It was their obligation and their worship, so they didn’t expect a thank you. 

While every giver is different, they are alike in this way: Each one starts with a first gift and concludes with their last. This can be when they stop supporting your church (lapsed) or bequeath a final gift posthumously (legacy).

"General Fund" and “Tithes” are the most common designations churches use to support day-to-day operations like staff salaries, facilities maintenance, and outreach programs. 

These things, while perhaps not as tangible or inspiring as, say, digging a well in Somalia, are crucial. They ARE the cost of doing good.